Bershka Donosti

Located at 3 Fuenterrabia Street, the new store transforms an existing site into a permeable, welcoming environment defined by generous windows that strengthen the flow between inside and outside. Drawing inspiration from the typology of the traditional Basque farmhouse, the circulation unfolds as a sequence of interconnected rooms without corridors, designed to offer a personal and approachable experience.

Music shapes the in-store experience, accompanying visitors through different
rooms: an entrance hall lined with “gold records,” a recording studio, a hi-fi room, and a dedicated BSK zone that maintains the fresh language of the line. The interior incorporates clear references to the musical universe—an essential part of Bershka’s DNA—visible in the atmosphere, graphic elements and sound cues.
Materials, vinyl details and bespoke lighting enhance the authenticity and artistic character of the space.

The proposal pairs bright, light materials on the ground floor with a more immersive atmosphere on the lower level, dedicated to the menswear universe. Modular, adaptable furniture underscores the balance between local and global influences, as well as the dialogue between tradition and contemporary design.